Download the Trade catalog and definition PDF – High Ridge Books Trade Catalogue Free Download
Welcome to our new post. This post will provide you with a PDF of the Trade Journals and Catalogue. You can find the product advertising and sales catalog, which you can also download in PDF format at the end of this post.
Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce, and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled The Gentleman and Cabinet Maker’s Director, and regarded as the “first comprehensive trade catalog of its kind“. The designs were regarded as reflecting the current London fashion for furniture and set the standard for his competitors in the market.
“Trade catalog” derives from the expression “to the trade,” and the materials were originally produced by manufacturers and wholesalers for their salesmen to market to retailers. The Trade Literature Collection is internationally known as an extraordinary source of the history of American business, technology, marketing, consumption, and design. Trade literature includes printed or handwritten documents, usually illustrated, of items offered for sale, ranging in size from small pamphlets to oversized folios of several hundred pages.
The Trade Literature Collection
- The Trade Literature Collection—the catalogs and publications that were once part of the merchandising of business—is internationally known as an important source for the history of business, technology, marketing, consumption, and design.
- Trade literature includes printed or handwritten lists, often illustrated, of items offered for sale, ranging in size from small pamphlets to oversized folios of several hundred pages.
- Manufacturers of all sizes and types issued trade catalogs to promote and sell their products. The present collection contains nearly 500,000 catalogs, technical manuals, advertising brochures, price lists, company histories, and related materials representing about 40,000 companies.
- While the collection primarily features American companies, some foreign companies are included as well.
Download Trade Catalogue PDF
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